As our credit union unites, it’s important for our brand to reflect this unity. Our merged credit union will operate under the Servus Credit Union brand going forward.

This decision considers a variety of factors, including independent third-party analysis. Key considerations include Servus being a more established brand, while the connectFirst brand is relatively new. Extending the Servus brand to connectFirst properties is also considerably more cost-effective than other options.

Over the coming months, you’ll see connectFirst branches, social media channels and websites updated to reflect the Servus brand. The Servus brand is a trade name used by Connect First and Servus Credit Union. We want to assure you that this brand transition will not impact your accounts, online banking, mobile banking, or any other aspects of your banking experience with us.

Joining forces under a unified brand is a key step in our merger journey and will allow us to continue meeting the evolving needs of our valued members.


Servus and connectFirst are trade names of Connect First and Servus Credit Union Ltd. All rights reserved.

About Servus Credit Union Ltd.
Servus Credit Union has served Albertans for over 80 years with a full line of secure financial services. The financial institution has more than 100 branches in 61 communities throughout the province as well as options for online, mobile and telephone banking. Servus's noble purpose is to help members reimagine their financial fitness so that they feel good about their money. For more information about Servus, call 1.877.378.8728 or visit servus.ca.

About connectFirst Credit Union Ltd.
connectFirst Credit Union, one of the largest and most successful credit unions in Canada, is a full-service financial institution with over $7 billion in assets under administration. connectFirst employs 750 Albertans who provide a wide range of financial products and advice in more than 40 communities across central and southern Alberta. It serves over 125,000 members through a community-focused approach to banking.

Media contact:
media@servus.ca
1.825.402.0740